The pet food industry holds a unique place within the food and feed sector. Whilst we are governed by the same high safety rules covering the feed industry, at the same time our consumers are  those who shop in the general retail environment. In this article, Nicole Paley at PFMA discusses that although the future after the decision taken by the UK electorate in June 2016 to leave the EU is uncertain, the role of the PFMA is to ensure industry’s views are represented in all relevant negotiations and to support the members planning for what lies ahead.