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Understanding the Push for Alternative Proteins

If you believe the headline hype, alternative proteins are taking over the restaurant menu and the grocery store meat case. Burger King now offers an “Impossible Whopper” featuring the Impossible Burger, a soybased meat substitute that claims to be “like almost every burger you’ve eaten in your life.” Hannah Thompson-Weeman at Animal Agricultural Alliance questions whether these alternative protein products are a win-win for human health and the planet, as proponents claim.