As global disposable income increases, consumers have developed a palate for protein, and, over the past five years, the feed industry has delivered. The analysis of five-year trends showed growth predominantly from the pig, poultry and aqua feed sectors and intensification of production in the African, Middle Eastern, Latin American and European regions. The future of the feed industry will evolve based on a rapidly-growing global population and a changing socioeconomic climate, with an increasingly involved consumer and the constant pursuit of greater efficiency. Aidan Connolly at Alltech explains that the future focus of the feed industry will be to verify the products’ ability to meet consumer demands of safety and sustainability.