The Unexpected Potential of Cell-based Meat for Pet Food

Growing consumer interest in sustainable products, as well as “ethical feeding friction” experienced by pet-owning vegans and vegetarians, are generating demand for alternative proteins instead of conventional animal meat in pet foods. In the human food space, cell-based meat has been posited to reduce the animal meat consumption of those unwilling to switch to plant-based diets. Alice Oven, Co-Author of The Clean Pet Food Revolution discusses how cell-based meat could offer an even more convincing alternative in the pet food space.