The Heart of the Matter – Reasons Big and Small for Participating in Clinical Trials

The reasons for participating in clinical trials are as varied as the participants. In this article, Denni O.Day, President and CEO of VetPharm Inc, explores some of those reasons from the perspective of the sponsor, the investigator, study site staff, pet owners and the study subjects themselves. A humorous and accessible take on the veterinary clinical trials industry, this article illustrates how trial participation can be beneficial to both pet and owner.