Veterinarians across the globe are constantly being challenged to improve their treatments for diseases such as osteoarthritis, but what criteria should they use to make decisions between promising new treatments and tried and tested practices? In recent years, regenerative medicine has been lauded as a ‘cure’ for osteoarthritis and many other inflammatory diseases but also labelled as the ‘new snake oil.’ Dr. Joanna Miller of Cell Therapy Sciences examines the veterinary position on the regenerative medicine market.