Zero Pain Philosophy Practice is an accreditation scheme open to all veterinary practices worldwide, demonstrating their commitment to practicing the very highest standards of pain management.
Extra expense and work for the team, or a golden business opportunity? We take a closer look and uncover the true value of accreditation schemes, and specifically becoming a Zero Pain Practice…
The Value of Accreditation Schemes
Far more than just bragging rights and a logo to stick in the window or pop on the website, independent accreditation has been shown to bring multiple benefits to businesses across a whole range of industries and sectors.
Building Trust
An obvious and immediate benefit is the clear demonstration of independent review of standards and adherence to regulations. It provides credibility and an assurance of quality, which in an increasingly competitive environment, is a valuable market differentiator.
“We are proud that we have been independently assessed on our pain management and given recognition for our work by real experts in the field. Our accreditation confirms that our patient’s pain and welfare are our greatest concern.“ Rosemullion Vets, Zero Pain Practice
Employee Engagement and Retention
Investing in commitment to exceeding basic standards appeals to more than just current and potential clients. Supporting specific interests shows a dedication to proactively developing employees – a strong incentive to work for a company. Additional benefits, such as access to quality CPD that often comes with accreditation, also helps to maintain employee satisfaction. Achieving accreditation can also send a more subliminal message that a practice is well run – it has ‘headspace’ to do more than just provide the usual day-to-day service. This is a massive draw for employees in a sector that we all know has significant management challenges at times.
“The Zero Pain Practice accreditation is a lovely way to recognise how hard the team are working and how important this is to all of us. The team feel confident that there is support in place to help them ensure that we are doing everything we can to prevent and treat pain.” Rosemullion Vets, Zero Pain Practice
Communications Focus Achieving accreditation in a certain area immediately provides news for a practice to proactively communicate to their clients. It also naturally draws attention to important client education messages, helping to raise awareness. Coupled with a strong call to action, this will increase enquiries and footfall to the practice, benefitting not only the bottom line, but patient welfare and clinical outcomes too.
Continuous Improvement
The process of achieving accreditation often includes a review of procedures, allowing opportunities for efficiencies to be identified. This can lead to streamlining of processes which can generate significant financial gains and help to free up team time. Achieving, and perhaps more pertinently, maintaining accreditation requires keeping up to date with changing guidance too, ensuring that protocols and approaches always reflect current thinking.
“Being a Zero Pain Practice has provided fantastic opportunities for constant growth and learning for the team” Graylands Cat Clinic – Zero Pain Practice
Access to New Business Opportunities
People want to associate with those that are doing (and are seen to be doing!) the best. Accredited practices are not only more noticeable amongst the competition but also more attractive for potential collaborations and partnerships. Whether it’s rewards for involvement in a pharma company marketing campaign or creating stronger links with a referral centre, demonstrating commitment to excellence in a specific area can yield multiple benefits.
