As we continue to wage war against the pandemic, some complications of life have faded into insignificance. However, others are being fuelled by necessary changes catalysed by COVID. A recent survey of owners from the community group ‘Holly’s Army’, an online veterinary-supported canine arthritis group, reaffirmed the concerns regarding communication between veterinary professionals and their clients. Hannah Capon and Robyn J. Lowe at Canine Arthritis Management look at the way to lead in online disease management.