Investment and innovation in the animal health space have evolved drastically over the last decade driven primarily by the growth of protein demand and the humanisation of pets. The frenzy of investment activity has substantially increased with an estimated $4.5 billion invested in small to emerging start-ups since 2010 with over 400 + start-ups actively operating in the animal health ecosystem. Not to mention, the industry has seen the largest players spin off from their human health parent company and garnered some record-breaking IPOs. Amanda Burkardt at Nutripeutics Consulting, talks about the changes in the investment and innovation within the animal health industry