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How Animal Health Companies Optimise Performance Using Veterinary Transactional Data

Sales data is tremendously valuable to animal health companies as it helps them understand the market for their products and thus improve their business strategy. As well as monitoring sales to veterinary practices, some animal health companies are now capitalising on a growing resource of even more granular data linked to anonymised information from patients’ electronic clinical records. Alexander Arpino at Veterinary Insights discusses how businesses can use this data to gain a competitive edge.