Global Megatrends of Livestock Production and Pet Ownership

The world is affected by increasing depletion of natural
resources. And as the global population continues to grow,
the demand for animal protein is rising in tandem with
dietary changes and new challenges regarding disease
transmission are emerging. Maximilian Zellmer, Policies
and Stakeholder Affairs at Animal Health, Bayer, explains
how global trends like this impact, and sometimes exert
pressure on, the reputation and business of the animal
health sector, as disease dynamics for animals and
humans are becoming increasingly challenging to handle.