In this first article in the “From Molecule to Market” series, the focus is to address the separate phases in the animal health product development journey. Each step has its challenges and could potentially jeopardize all the work done to reach that point. The age-old problem is how to find the funding to support a project. Whether you are a start-up with a great idea or a large multinational, there are always too many ideas or projects to support. Darrell Morgan and Clare Morgan at Argenta outlines some of the (more novel) options available to fund animal health developments.