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Developing Business Acumen for Animal Health Professionals

Animal health sales and marketing professionals need to understand their customers’ financial and operational concerns and challenges in order to provide value and meet their needs. CEOs want leaders and employees at all levels to better demonstrate business acumen and specifically, to appreciate how their actions and decisions contribute to the company’s financial performance. Dr Wendy Heckelman of WLH Consulting outlines how to develop business acumen, providing guidance on specific behaviours.