Data Protection – An Industry Success Story for New Zealand Agriculture

Until recently, New Zealand had one of the worst data protection regimes for animal medicines in the developed world. This all changed in November 2016, when the parliament passed a major law change to extend data protection. The law change was a significant win for animal medicine and crop protection manufacturers, says Mark Ross, Chief Executive of Agcarm. At first the government was not interested in extending data protection – reasoning that it would be anti-competitive to generic-based companies, and would lead to product price increases for farmers; other drivers included agriculture’s critical role to New Zealand’s economy, and the need to incentivise less hazardous products and provide new and innovative products.