Global agriculture is at a crossroads. In their editorial,
Mike Novotny, founder and CEO of Medrio, and Nick
O’Brien, Marketing Copywriter at Medrio, tell us why.
Demand for agricultural production is high and growing,
but environmental conditions have created challenges
in meeting that demand. In this context, there has never
been a better time to develop new treatments to keep
our animals – and, by extension, ourselves – healthy.
What is hindering the more widespread use of electronic
data capture (EDC) technology in animal health research,
when it can help provide the efficiency the animal health
industry needs?