Animal Health Market Forecasting in an Increasingly Complex, Competitive and Interconnected World

Consumer incomes in emerging and developing countries are growing at a faster rate than advanced countries. Consequently, animal health markets are evolving faster than animal health companies can respond leading to unmet needs and missed opportunities. Tim Evans, the managing director of Vetnosis claims this new situation demands a more predictive, longer-term approach to strategic planning and forecasting than has traditionally been used.