In 2020, caregivers worldwide spent an estimated 96 billion USD (70 billion GBP) on food and treats for their companion animals. Every year brings innovations from industry manufacturers, some following market trends, others seeking to elevate the quality of nutrition for nonhuman family members. But are we providing our dogs and cats with the best nutrition available? Jan Allegretti, author of The Complete Holistic Dog Book: Home Health Care for Our Canine Companions, explores different ways to optimise the nutrition for dogs and cats.