Veterinary Brands Changing Supply Chain for Next Generation of Pet Parents

Increasingly engaged, empowered and values-driven consumers are prompting changes in the route veterinary products take from manufacturers to pet owners. The result is a trend representing a shift to human-grade standards for handling and distribution of veterinary dietary supplements and nutritional foods. Lawrence Hotz of WDSrx looks at how this development has significant implications for manufacturers, trading partners and consumers, concluding that veterinary manufacturers may benefit from closer examination of their supply chain practices to satisfy their valued customers.