In the farming industry, as we gear up for change and very likely a different world to the one we are in today, many potential incentives, developments and long overdue initiatives are in train, many of which would previously have met with fierce resistance and a thousand reasons why they cannot or would not work in today’s world. Gwyn Jones of RUMA explains how, collectively, we can improve our performance by ridding ourselves of endemic diseases where possible, and control and minimise others, leading to healthier stock, more valuable stock and more productive stock, with less antibiotic use.