It was once the case that if a colleague updated their LinkedIn profile you would assume that they were looking for a new job. These days, savvy marketers and sales professionals know that LinkedIn can help them in a wider professional capacity. The clients we work with in animal health and veterinary business often have extensive and highly focused networks of contacts, as well as sponsored, target-driven content, which is vital in the animal health space, in the era of digitalisation. Susan McKay at Companion Consultancy explains how those working in animal health can leverage LinkedIn to modernise the animal health industry and keep up with the times.