Boehringer Ingelheim launches Frontline Flagship Store on Tmall

  • Boehringer Ingelheim launches its flagship store on an e-commerce platform Tmall
  • The store specialises on the company’s full range of pet parasiticides
  • Boehringer Ingelheim recognises e-commerce as paramount for its growth in China

Ingelheim, Germany, 28 February 2019 – Boehringer Ingelheim announces that it has officially landed on Tmall1by opening its Frontline Flagship Store earlier this month. It is the first Tmall flagship store opened by a multinational animal health company for pet parasiticides. The flagship store specialises in selling Boehringer Ingelheim’s full range of pet parasiticides. It provides a reliable and convenient online purchasing channel for pet owners, while helping people to have better knowledge about raising pets, aiming to improve the health of pets and the pet owners’ families. This move also represents the company’s commitment to growing its business in China.

As the Boehringer Ingelheim’s official authorised e-commerce platform, the Tmall flagship store ensures product authenticity, selling the company’s popular full pet parasiticides portfolio: Frontline®, an ectoparaciticide for dogs and cats, Heartgard®, an endoparaciticide for dogs, Nexgard®, an ectoparaciticide for dogs, Nexgard® Spectra, an endectocide for dogs, as well as Broadline®, an endectocide for cats.

It marks another step Boehringer Ingelheim is taking in the field of e-commerce after establishing the Frontline Jingdong Self-operated Flagship Store on in April 2018. As a leader in pet parasiticides, the company is aware that that e-commerce is playing an increasingly important role among all sales channels for pet parasiticides. Boehringer Ingelheim is the first multinational animal health company to open a Tmall flagship store in the field of pet parasiticides

Boehringer Ingelheim will also leverage the Tmall flagship store to educate pet owners about pet health knowledge. The store provides online consultation service to answer questions from pet owners. It will also offer pet knowledge classes on a regular basis and provide privileged services for shop members.

Bradley Kaegi, Head of Pets Business China at Boehringer Ingelheim, shared: “Boehringer Ingelheim is a global leader in pet parasiticides segment and also an active promoter of online pet healthcare. We hope that we can better identify the needs of pet owners through the Tmall flagship store, while providing them with the best-quality pet products and services, so that we can further enhance our brand image. Together with our online presence on, we hope to encourage Boehringer Ingelheim’s online and offline customers to join us to embrace this unbounded retail era.” is an open business-to-consumer platform enabling businesses to reach China’s consumer market.